In the digital age, where video content has become the primary medium for communication, many organizations might mistakenly believe that Corporate VDOs or corporate videos only come in one format—a general company introduction. In reality, a corporate video is like a strategic tool that is highly diverse and specific. Choosing the wrong type might not meet your business objectives as intended. To ensure your investment in producing a corporate video is worthwhile and highly effective, we invite you to delve into 5 types of corporate videos you must know to select the one that aligns with your target audience and business goals.
1. Investor & Financial Pitch Videos
This type of video is crucial for organizations aiming for growth, whether they are companies preparing for a public listing or startups seeking investment (Venture Capital). The main objective of an Investment Pitch Video is to build maximum confidence in investors and shareholders. The content must be designed to reflect the far-reaching vision of the executives, the robustness of the business model, and financial stability. Complex numerical data is often simplified through beautiful and precise Motion Graphics or Data Visualization, combined with premium corporate filming to persuade investors to see the potential for long-term growth alongside the organization.
2. Sales & Customer Pitch Videos
If you want to increase sales and reduce the time spent explaining your products, the Sales Pitch VDO is an indispensable secret weapon for your sales team, especially in complex B2B businesses. This type of video acts as a powerful sales opener, focusing on presenting Solutions or clearly solving customer problems, showing how their life or business will improve after using your product, rather than just discussing technical specifications. This video emphasizes communicating tangible results, creating a mutual understanding from the start, and concludes with a Call-to-Action that encourages purchase decisions, helping sales teams work easier and close deals faster.
3. Brand & Corporate Overview Videos
This type of video serves as the company's "front door" or the most important First Impression when the public searches for information about your company. It is often used on the website's homepage, social media, or played at large events. The main goal is to build the brand (Branding) to be memorable and create a widespread positive impression. The content does not focus on numbers or selling but emphasizes the art of Storytelling to convey the history, mission, and Core Values of the organization, connecting the feelings and emotions of the audience to foster trust, belief, and positive sentiment towards the brand, which is a fundamental basis for sustainable business.
4. Internal Training & Tutorial Videos
For large organizations with numerous employees, maintaining consistent work standards is a challenge. Training VDOs play a significant role in helping HR and Operations departments reduce the cost and time of repetitive training. This type of video is often used to teach specialized skills, complex operating procedures, software manuals, or even safety regulations in factories. It emphasizes accuracy, clarity, and ease of understanding. Animation may be used to simulate various procedures for clear visualization. Having video learning materials allows employees to learn and review on their own at any time, enabling the organization to expand the team quickly without compromising work standards.
5. Onboarding & Culture VDOs
In an era of fierce competition for Talent, the Organizational Culture Video becomes a crucial tool for attracting new employees and retaining existing ones. This type of video is used in Onboarding activities to create a positive first impression and help new employees adapt faster to the organization. The content focuses on conveying the company's DNA, the warm and friendly working atmosphere, fun, and various benefits through interviews with executives or colleagues, communicating that this is a great second home. This effectively helps build Engagement and reduce employee turnover rates.
Therefore, a good Corporate VDO is not just about hiring someone to film anything; it is a communication strategy planning that must be "on point." Choosing the video type that aligns with your objectives and target audience is the key to transforming an ordinary video into a business asset that creates immense value and credibility for your organization.
